Coca-Cola announces its new CEO, company veteran Henrique Braun
Coca-ColaCoca-Cola(US:KO) Fastcompany·2025-12-12 12:11

Core Insights - The article discusses the leadership transition at Coca-Cola as CEO James Quincey steps down, highlighting his transformative impact on the company and the challenges it faces moving forward [1][3]. Group 1: Leadership and Achievements - James Quincey, who served as CEO for nine years, is recognized for adding over 10 billion-dollar brands to Coca-Cola, including BodyArmor and Fairlife [1]. - Quincey also expanded Coca-Cola's portfolio into the alcoholic beverage market with the launch of Topo Chico Hard Seltzer in 2021 [1]. - In 2020, Quincey led a significant restructuring that halved the number of brands and resulted in thousands of layoffs, aiming to streamline operations and focus on fast-growing products like Simply and Minute Maid juices [2]. Group 2: Challenges Ahead - As Quincey departs, Coca-Cola is confronted with challenges such as weak demand for its products in the U.S. and Europe, along with increasing scrutiny from customers regarding its ingredients [3]. - Following a suggestion from President Donald Trump, Coca-Cola announced plans to release a version of its classic Cola made with cane sugar instead of high-fructose corn syrup [3]. - The board expresses confidence in Henrique Braun, Quincey's successor, to leverage the company's strengths and pursue global growth opportunities [3].