iQIYI(US:IQ) Huan Qiu Wang·2025-12-12 12:57Core Insights - iQIYI has announced a strategic partnership with the UAE BRIDGE Alliance during the "BRIDGE" Global Media Summit, aiming to build a media, technology, and cultural bridge between China and the Middle East and North Africa [1][3] - The partnership will leverage iQIYI's content and technology capabilities alongside BRIDGE Alliance's platform advantages, focusing on key areas such as intellectual property development, film content production and distribution, virtual production and VR technology applications, and media technology research and exchange [1][3] Summary by Categories Strategic Partnership - iQIYI's collaboration with the UAE National Media Office and BRIDGE Alliance is seen as a recognition of its content and technology capabilities, marking a significant step in enhancing international presence, particularly in the Middle East and North Africa [3][4] - The establishment of a North Africa and Middle East station by iQIYI in May 2025 aims to provide better localized services in the region, reflecting the company's commitment to expanding its market presence [3] Areas of Collaboration - The partnership will focus on four main areas: 1. Joint development and operation of intellectual property, aiming to incubate and operate internationally viable film IPs to maximize cross-regional value [3] 2. Joint production and distribution of film content, integrating resources to develop globally appealing films and expanding distribution networks [3] 3. Advancements in virtual production and VR technology applications, enhancing content production efficiency and immersive experiences [3] 4. Establishing a regular technical exchange mechanism for next-generation media technology exploration and facilitating interaction among industry talents and creative resources [3] Industry Impact - The UAE National Media Office's Director General and BRIDGE Alliance Vice Chairman expressed confidence that this partnership will effectively connect creative industry resources between China and the Middle East, accelerating the integration and implementation of media technologies, which aligns with BRIDGE Alliance's goals of fostering global collaboration and economic diversification [4]