XIAOMI(HK:01810) Mei Ri Jing Ji Xin Wen·2025-12-12 13:09Core Viewpoint - The controversy surrounding a village official selling millet online and the subsequent complaint from Xiaomi has sparked significant public interest, with Xiaomi clarifying that their complaint was not about the use of the term "millet" but rather about defamation and misrepresentation of their brand [1][2][4]. Group 1: Xiaomi's Response - Xiaomi's spokesperson stated that the claims made in a viral video were completely false and distorted, emphasizing that the complaint was aimed at protecting the company's reputation and not at restricting the use of the word "millet" [1][2]. - The company has a history of supporting rural development and has made donations to schools and farms in various provinces, including Guizhou, Yunnan, and Xinjiang, as part of their social responsibility initiatives [1][3]. Group 2: Incident Details - The village official, known as Feng Yuquan, created a video that allegedly mocked Xiaomi's CEO Lei Jun and used misleading information, which led to the complaint regarding defamation [4][9]. - Following the backlash, Feng issued an apology, acknowledging that his video had caused a negative impact on Xiaomi and wasted social resources, and he committed to regulating his online behavior in the future [6][13]. Group 3: Legal Implications - Legal experts indicated that if the video used Lei Jun's name or likeness in a derogatory manner, it could potentially infringe on his name and reputation rights [19].