XIAOMI(HK:01810) Xin Lang Cai Jing·2025-12-12 13:12Core Viewpoint - The article discusses a controversy involving a village head who was sued by Xiaomi for allegedly infringing on its reputation and engaging in misleading marketing practices while promoting local rice. The situation highlights the evolving dynamics between individuals and large corporations in the digital age, where social media can amplify narratives and impact corporate reputations [2]. Group 1: Legal and Marketing Implications - Xiaomi's legal complaint against the village head is based on the use of phrases and imagery that mimic Xiaomi's branding, which could damage the company's image [2]. - The article emphasizes that generic terms cannot be trademarked, and the complaint is not about the use of the word "Xiaomi" but rather about the imitation of Xiaomi's marketing style [2]. - The village head's approach to marketing, while innovative, raises concerns about legality and compliance, suggesting that shortcuts in marketing can lead to significant risks [2]. Group 2: Social Media and Corporate Reputation - The article notes a shift in the business landscape where individuals can leverage social media to challenge large corporations, potentially leading to a "social death" for companies [2]. - It points out that the narrative of "big corporations oppressing individuals" can quickly gain traction, complicating the legal and reputational landscape for companies like Xiaomi [2]. - The article warns that while innovative marketing is necessary for agricultural products, it must be grounded in truth and legality to maintain consumer trust [2].