小米回应“村支书卖小米被投诉下架”，当事人道歉，律师解读：或涉侵权

Core Viewpoint - The recent controversy involving a village official selling millet online and being accused by Xiaomi of "associating with Lei's marketing" has sparked significant public interest. Xiaomi clarified that their complaint was not against the use of the term "millet" or the sale of millet products, but rather against the malicious imitation and defamation of their executives [1][10]. Group 1: Xiaomi's Response - Xiaomi's spokesperson emphasized that the claims made in the viral video were completely false and a distortion of facts, clarifying that the complaint was aimed at protecting the company's reputation and not at restricting the use of the term "millet" [1][2]. - The company has a history of supporting agricultural initiatives and rural revitalization, having donated to schools and farms in various provinces including Guizhou, Yunnan, Hunan, Hebei, and Xinjiang [1][2]. Group 2: Legal and Social Implications - The company called for a collective effort against false online information and actions that provoke public sentiment, aiming to create a healthier online discourse [2][3]. - The involved village official, known as "Xiao Feng," later issued an apology, acknowledging that his video had caused an impact on Xiaomi and wasted social resources, and committed to regulating his online behavior in the future [6][10]. Group 3: Details of the Complaint - The complaint against the village official included allegations of using exaggerated expressions and imitating Xiaomi's executives in a misleading manner, which could confuse the public and damage the company's image [4][19]. - Legal experts indicated that if the video used Lei Jun's name or likeness, it could potentially infringe on his rights, including name and reputation [19].