Costco(US:COST) 智通财经网·2025-12-12 13:36Core Viewpoint - Costco reported strong growth in digital engagement, with website traffic increasing by 24% and app traffic by over 40%, indicating a positive trend in digital interactions and long-term online sales growth [1][10]. Digital Engagement - The company is satisfied with the growth momentum in digital interactions and expects online sales to continue growing faster than overall average sales as more members engage digitally [1][10]. - Costco is building a data and technology platform for large-scale personalization in retail media, aiming to enhance member experience and engagement [1][7]. Membership Growth - Total membership increased by over 5% year-on-year, with a focus on attracting younger members and upgrading executive memberships [2][17]. - The company plans to open 20-30 new stores annually, which is expected to drive membership growth, particularly in international markets [2][17]. Store Expansion - Costco opened 7 new stores in the quarter, bringing the total to 923 globally, with plans to continue expanding at a rate of over 30 new stores per year [1][8]. - The company sees significant expansion opportunities in both domestic and international markets, with a balanced approach to growth [1][8]. Inflation and Pricing - The company reported slight inflation in food and grocery items, at low to mid-single digits, with overall inflation levels remaining stable compared to previous quarters [1][15]. - Costco's strategy focuses on providing high value to members, with most profits reinvested to lower prices and enhance member value [1][4]. Operational Efficiency - The company is leveraging technology to improve productivity and efficiency, with a focus on enhancing member experience through digital innovations [3][7]. - Costco's operational strategies include extending store hours, which positively impacted sales and member experience [5][20]. Future Outlook - Costco anticipates continued growth in membership and sales, driven by new store openings and enhanced member engagement strategies [2][17]. - The company is optimistic about its long-term expansion plans, with a balanced focus on both domestic and international markets [8][18].