AI手机战火升级，OPPO集结兵力打造“超级小布”

Core Insights - The article discusses the ongoing competition in the smartphone industry regarding AI capabilities, highlighting that major manufacturers have yet to release a transformative AI phone [2][5] - OPPO is making significant strides in AI integration with its "Super Xiaobu" initiative, aiming to enhance user experience through a more cohesive AI system [3][4] Group 1: AI Integration and Strategy - OPPO has restructured its AI division to consolidate its core services into "Super Xiaobu," focusing on enhancing the AI system-level experience [2][3] - The company has embedded the Xiaobu assistant deeply into its operating system, introducing the "AIOS" strategy that emphasizes memory capabilities and proactive user understanding [3][4] - OPPO's latest ColorOS 16 system integrates Xiaobu memory across the platform, enabling features like AI one-click memory and personalized responses [4] Group 2: Market Context and User Engagement - The smartphone industry is at a technological crossroads, with 2024 anticipated as the "AI phone year," as manufacturers recognize the need for system-level AI to drive new device adoption [5][6] - Despite the growth in AI assistant user base, the engagement remains low, with an average monthly usage time of only 5.3 minutes per user for smartphone AI assistants, compared to 117.7 minutes for AI-native apps [5][6] - OPPO is collaborating with third-party AI agents to enhance user experiences across various scenarios, indicating a shift from hardware competition to AI capabilities and ecosystem integration [7]