“莞揭优品”双线推广出彩 直播带货交出亮眼成绩

Core Insights - The event held from December 5 to 7 in Dongguan successfully promoted high-quality agricultural products from Jieyang, achieving a total sales revenue of 523,000 yuan through a dual-channel model of offline displays and online live streaming [1][5] Group 1: Event Overview - The "Dongguan-Jieyang Quality Products Promotion" utilized a "dual-channel integration" approach, combining offline exhibitions with online live streaming to effectively connect production and sales [1][3] - The event featured physical exhibition areas in Dongguan's Civic Center and flagship stores, showcasing agricultural products from Jieyang's five counties, enhancing consumer trust through direct experience [3][5] Group 2: Sales and Marketing Strategy - The online live streaming included three themed sessions focusing on consumer experience, professional brand promotion, and direct store delivery, catering to various consumer needs [3] - The sales model emphasized "offline traffic generation and online transaction conversion," breaking geographical sales limitations while maintaining the experiential aspect of physical consumption [3][5] Group 3: Impact on Agriculture and Rural Development - The event is a significant step in deepening industrial collaboration and activating rural industry dynamics, showcasing a shift from "blood transfusion-style assistance" to "blood-making empowerment" [5][7] - The sales achievement of 523,000 yuan reflects the robust support of Jieyang's modern agricultural industry system and enhances the visibility and influence of "Jieyang Quality Products" [5][7] Group 4: Future Development Plans - The "Dongguan-Jieyang Quality Products" initiative aims to continue optimizing the integration of offline displays and online live streaming, fostering a professional team of agricultural product promoters [7] - Future plans include establishing a regular production-sales connection platform and expanding Jieyang's premium products into national supermarkets and e-commerce channels [7]