同福共享平台:以科技化赋能实体,书写双网融合新答卷
Sou Hu Cai Jing·2025-12-12 13:51

Core Insights - The article emphasizes the integration of industrial internet and consumer internet through the Tongfu Shared Platform, which leverages technology to address pain points in the industrial chain and drive high-quality development of the real economy [1][4]. Group 1: Industry Trends - The current circulation sector faces significant challenges, including information fragmentation between manufacturers and consumers, pressure on distributors to transform, and traffic difficulties for terminal stores, which hinder industrial efficiency [1][3]. - The platform's development strategy aligns with the principle of "leading new supply with new demand and creating new demand with new supply," with technology being a crucial support for implementing this strategy [1][3]. Group 2: Technological Implementation - The platform promotes "two integrations": the integration of industrial internet with consumer internet and the deep integration of online and offline channels, utilizing technology to facilitate efficient data and resource flow within the physical network [3]. - The platform's operational strategy includes "linking factories, connecting businesses, engaging stores, and locking in customers," with technology enhancing the entire supply chain through digital collaboration, reducing overall costs, and improving local service value for distributors [3]. Group 3: Practical Applications - A recent initiative during the Mid-Autumn Festival involved the platform collaborating with well-known nut and beverage brands to launch a 100-yuan combo package, showcasing the practical application of technology in understanding consumer demand and driving store traffic [3]. - This model breaks the traditional inventory pressure, with some stores achieving sales exceeding 1,000 units, demonstrating the effectiveness of technology in creating new demand and supply [3]. Group 4: Future Outlook - The platform plans to deepen its technological layout by expanding its national presence and validating the universality of its technology-enabled model, while also integrating self-developed systems to enhance the flow of goods, logistics, information, and data [4]. - The exploration of new technologies, such as AI large models, will further improve service efficiency within the platform's operations [4].