喜茶一年关店超650家,有加盟店亏损数十万离场
2 1 Shi Ji Jing Ji Bao Dao·2025-12-12 14:45

Group 1 - The core viewpoint of the article highlights that Heytea, a popular tea brand, has temporarily suspended its franchise applications due to significant losses experienced by some franchisees and a saturated market [1] - Heytea's previous long-term tenant, a franchise store, reported losses of several hundred thousand yuan and vacated the premises unexpectedly after operating for about a year and a half [1] - Reports indicate that some franchise stores have incurred losses exceeding 1 million yuan, attributed to an incomplete initial franchise system and a 40% increase in material costs, which have pressured profit margins [1] Group 2 - Data shows that the number of Heytea stores is projected to decrease from 4,610 to 3,930 between October 2024 and October 2025, resulting in a net reduction of 680 stores [1] - As of November, the number of Heytea stores has stabilized at approximately 3,946 [1]

喜茶一年关店超650家,有加盟店亏损数十万离场 - Reportify