商务年会透变局：商用车行业迈入 “价值竞争” 新周期

Core Insights - The commercial vehicle industry in China is transitioning from a focus on scale competition to value competition, emphasizing new energy, intelligence, service models, and market layout as key dimensions for future growth [1][5] Group 1: New Energy Development - The penetration rate of new energy vehicles is shifting from policy-driven to market-driven, with significant growth expected in sales and market share [2] - Shaanxi Heavy Truck aims for over 25,000 new energy heavy trucks sold in 2025, a 260% increase year-on-year, with a market share target of 35%-40% by 2026 [2] - Weichai has raised its 2026 sales target for new energy vehicles from 20,000 to 61,000 units, while JAC's new energy light trucks are now among the top three in the industry [2] Group 2: Intelligent Solutions - The focus of intelligence in commercial vehicles is shifting from mere technological showcases to practical value realization through operational scenarios [3] - JAC's "Smart Anticipation" AI system utilizes vehicle networking data for fault warnings and maintenance planning, creating a service loop [3] - Foton is integrating smart technologies to address operational pain points in key scenarios, enhancing transport efficiency and safety [3] Group 3: Service Model Transformation - Leading companies are transitioning from being "single product suppliers" to comprehensive solution providers, extending their service chains to meet evolving customer demands [4] - The shift in market dynamics from "incremental competition" to "stock game" reflects a need for integrated solutions rather than just vehicle sales [4] - Collaborative ecosystems are becoming essential for companies to navigate industry cycles, with various firms forming alliances and integrating services [4] Group 4: Market Strategy - The domestic market is optimizing its structure, with companies focusing on niche segments rather than broad offerings, such as Shaanxi Heavy Truck's focus on high-power tractors and new energy dump trucks [5] - The overseas market is emerging as a critical growth area, with Weichai setting a target of 130,000 units for 2026, indicating a shift from product export to ecosystem expansion [5] - The overall transformation in the commercial vehicle industry is marked by a move from scale-driven to value-driven strategies, emphasizing user needs and ecosystem collaboration [5]