BYD(SZ:002594) Zhong Guo Zheng Quan Bao·2025-12-12 15:00Core Viewpoint - The newly released guidelines aim to regulate pricing behaviors in the automotive industry, addressing issues such as price fraud and irrational competition, which disrupt market order and harm consumer rights [2][3]. Group 1: Guidelines Overview - The guidelines consist of five chapters and 28 articles, providing clear and comprehensive guidance for automotive production and sales enterprises to avoid legal violations in their operations [2]. - The guidelines highlight the importance of transparent pricing and the need for companies to establish internal compliance mechanisms to manage pricing risks effectively [7]. Group 2: Legal Risks for Automotive Enterprises - Automotive production companies face significant legal risks if they engage in pricing behaviors that aim to eliminate competition or monopolize the market, such as selling products below production costs [3][6]. - Automotive sales companies are required to clearly display prices and promotional information, ensuring that consumers are not misled by deceptive pricing practices [3][6]. Group 3: Industry Response - Multiple automotive companies, including BYD, Xpeng Motors, and BAIC Group, have expressed strong support for the guidelines, committing to enhance their pricing management and compliance systems [7][8]. - These companies emphasize the importance of maintaining consumer trust and promoting fair competition within the industry, aligning their operations with the new guidelines to foster high-quality development [7][8].