荣耀品牌营销总裁离职

Group 1 - The core point of the article is the departure of Guo Rui, a senior executive at Honor, during a critical period for the company's global expansion and AI transformation [2][4] - Guo Rui joined Honor in August 2021 as a founding management team member and has held significant roles in brand marketing and product launches [2] - Honor is currently facing a challenging market landscape, with strong growth in overseas markets but pressure in the domestic market [3] Group 2 - In the overseas market, Honor achieved a 10% market share in the Middle East in Q3 2025, marking a 128% year-on-year growth, making it the fastest-growing smartphone brand in the region [3] - In Europe, Honor's market share was only 4% in Q2 2025, but the shipment volume increased by 42% year-on-year, leading among major manufacturers [3] - Domestically, Honor's market share was 14.4% in Q3 2025, ranking fifth alongside OPPO, with a year-on-year shipment decline of 2.1%, down from a peak of 17.1% in Q1 2024 [3] Group 3 - The departure of Guo Rui raises concerns about how the new management team will maintain brand growth momentum amid intense competition [4] - Guan Haitao, the former Chief Brand Officer of Zeekr, has rejoined Honor to oversee global marketing, indicating a strategic move to strengthen the marketing team [4]