Wasu Media(SZ:000156) Mei Ri Shang Bao·2025-12-12 15:34Core Viewpoint - Hangzhou has initiated a preventive protection mechanism for enterprise names to safeguard the rights of well-known companies and enhance the business environment, addressing issues like name infringement and counterfeiting [1][2]. Group 1: Implementation of the Protection Mechanism - The Hangzhou Municipal Market Supervision Administration has publicly announced the first batch of 28 enterprises eligible for preventive name protection [1]. - The "Implementation Measures" for the preventive protection of enterprise names will take effect on November 15, 2025, as part of a significant reform task for the year [2]. - The first batch includes 28 companies, with 13 receiving primary protection and 15 receiving secondary protection based on their influence and risk of infringement [2]. Group 2: Framework and Management - The "Implementation Measures" establish a comprehensive institutional framework, defining the scope of protected entities, including state-owned enterprises and industry leaders [3]. - A tiered protection system is created, categorizing enterprises into primary and secondary protection based on their influence and uniqueness of names [3]. - A full-process management approach is outlined, detailing the steps from application to dynamic management, providing clear operational guidelines [3]. Group 3: Digitalization and Future Plans - The initiative incorporates digital reform, utilizing an electronic registration platform for online applications and real-time progress tracking [4]. - The system will automatically compare new name applications against existing names to prevent confusion and imitation, enhancing protective measures [4]. - Future plans include optimizing the system, expanding the coverage of protections, and exploring data sharing with other cities to implement collaborative protection [4].