Can Molson Coors' Premium Bets Make Up for Sluggish Beer Demand?

Key Takeaways TAP pushes premiumization as beer volumes face inflation, demographic shifts and macro uncertainty.Peroni's 25% Q3 volume jump shows above-premium growth potential and margin benefits within the portfolio.TAP still faces pressure as premium brands remain a small share and core segments continue to decline.Premiumization has emerged as one of Molson Coors Beverage Company’s (TAP) most important strategic levers amid persistent softness in core beer demand, but whether those bets can fully offse ...