这场今年唯一聚焦线下的大会，爆了

Core Insights - The BeautyLink 2025 Offline Trends Link Conference held in Hangzhou showcased the growing importance of offline channels in the beauty industry, attracting nearly 1,000 attendees and over 500 brands [1][4][48] - The conference emphasized the need for brands to adapt to changing consumer behaviors and explore new growth opportunities in offline retail, particularly as online traffic benefits diminish [2][39] Group 1: Conference Highlights - The conference featured a variety of activities, including an award ceremony and a dedicated exhibition area for over 30 brands to launch products offline [1][4] - Key industry figures, including brand founders and retail experts, participated in discussions about new trends and strategies for offline channels in 2025 [1][4][11] Group 2: Market Trends - Data from Qingyan Intelligence indicated that traditional CS channel sales grew only 0.39% from January to October, while overall cosmetic retail sales increased by 4.6%, highlighting the challenges faced by traditional channels [2][39] - The offline channel is regaining significance due to its unique experiential value and precise consumer reach, making it a vital option for brands seeking stable growth [2][39] Group 3: Consumer Insights - New consumer trends show that 79% of users shop for self-satisfaction, and 77% focus on public opinion, indicating a shift towards emotional value in purchasing decisions [19] - The need for brands to provide a comprehensive experience that meets diverse consumer demands is becoming increasingly critical [19][21] Group 4: Industry Challenges and Opportunities - The conference highlighted three main pain points in the industry: price competition without service differentiation, the struggle of small retailers to transform, and the scarcity of skilled talent [13][15] - The rise of instant retail is seen as a new growth driver, with projections indicating that the market could exceed 1 trillion by 2026, with beauty products growing at an annual rate of 112% [29][30] Group 5: Brand Strategies - Brands are encouraged to enhance their digital capabilities and balance online and offline strategies to adapt to market changes [17][37] - The importance of creating engaging brand experiences and leveraging emotional connections with consumers was emphasized by various industry leaders [22][25][27] Group 6: Awards and Recognition - The conference included the release of the "2025 BeautyLink Offline TOP List," which recognized top brands and provided valuable insights for the industry [48]