Zhong Guo Jing Ying Bao·2025-12-12 18:56Core Insights - The banking sector is intensifying its deposit marketing activities as the year-end approaches, with a focus on refined strategies to attract deposits amid declining interest rates and changes in the market [1][4] - Smaller banks are adopting differentiated deposit products with varying minimum deposit thresholds and interest rates, reflecting a more nuanced approach to customer segmentation [1][4] Group 1: Deposit Strategies - Banks are utilizing traditional methods such as raising interest rates, issuing large-denomination certificates of deposit, and offering points for deposits, while also implementing more detailed minimum deposit requirements and conditions for interest rate increases [1][4] - For example, Hangzhou Bank has introduced a tiered deposit product with minimum purchase amounts of 50,000, 200,000, and 500,000 yuan, corresponding to interest rates of 1.65%, 1.75%, and 1.8% respectively [2] - Inner Mongolia Rural Commercial Bank has launched a deposit product with minimum thresholds of 100 yuan and 200,000 yuan, offering varying interest rates based on the type of account [2][3] Group 2: Interest Rate Trends - The overall increase in deposit interest rates is more restrained compared to previous years, with most banks raising rates by only 5 to 15 basis points, contrasting with the 30 to 50 basis points seen in prior years [5][6] - The net interest margin pressure is prompting banks to manage deposit costs more effectively, focusing on optimizing the structure of deposits and expanding low-cost core deposits [6][8] - The net interest margin for commercial banks was reported at 1.42% in Q3, with large banks at 1.31% and rural commercial banks at 1.58%, indicating a stable but low margin environment [6][7] Group 3: Future Outlook - Analysts predict that 2026 may see a stabilization and potential recovery of net interest margins, driven by improved costs of interest-bearing liabilities and a more balanced reduction in both asset and liability rates [7][8] - The banking sector is expected to continue refining its marketing strategies to attract deposits, particularly targeting high-net-worth individuals and optimizing customer segmentation to enhance profitability [4][8]