探索票根经济、人宠共游、舌尖旅行，浙江发布15个文旅促消费案例

Core Insights - Zhejiang Province's cultural and tourism department has released 15 innovative consumption promotion cases, showcasing significant achievements in expanding consumption scenarios, enriching product offerings, and optimizing the consumption environment [1] Group 1: Consumption Expansion and Product Offering - The "Come to Zhejiang to Shop" 2025 Douyin Travel Fair has been organized, featuring 235 businesses and over 1,900 cultural and tourism products, with 580 cross-city travel routes and 253 discounted products, creating a diverse and high-quality product system [1] - The event included a live streaming system with 650 sessions, generating total sales exceeding 470 million yuan [1] Group 2: Concert Economy - Hangzhou has integrated concert ticket stubs into tourism, launching the "Follow the Concert to Tour Hangzhou" series, supported by special funds for large concerts and venue upgrades, resulting in 87 concerts with 1.6588 million attendees and ticket revenue of 1.18 billion yuan, driving approximately 7.1 billion yuan in overall consumption [3] Group 3: Pet-Friendly Tourism - Huzhou is innovating pet-friendly tourism with policies to standardize the industry, offering five product categories including pet-friendly city walks, and has established 55 pet-friendly scenic spots and over 200 pet-friendly hotels, ranking third in the province for visitor growth [5] Group 4: Culinary Tourism - Quzhou's Kecheng District has developed a new model of culinary tourism by creating the "First Spicy Street in the Yangtze River Delta," generating nearly 50 million yuan in sales since its opening in July 2024, and hosting various interactive cultural events [7] Group 5: Sports-Driven Consumption - In Qingyuan County, the "Qingyuan Mushroom" IP has been promoted through innovative marketing, leading to a 20% to 50% increase in online sales during the "Zhejiang BA" sports events, which have collectively driven over 32 million yuan in consumption and a 14% increase in visitor numbers [9][11]