Richemont(US:CFRUY) Zhong Guo Jing Ji Wang·2025-12-12 01:44Group 1 - ALA A, a French designer brand, officially entered Tmall Luxury on December 11, marking its expansion in the Asian market [1][2] - The brand, founded by designer Azzedine Alaïa in 1964, has gained popularity with products like the ALA A flat mesh ballet shoes and Le Coeur heart bag, consistently ranking in the top 20 of the Lyst popular brand list for eight consecutive quarters [2] - ALA A's flagship store opened in Beijing in November, and the launch of its Tmall flagship store allows consumers to experience luxury online shopping anytime and anywhere [2] Group 2 - Tmall Luxury is seen as the best platform for luxury brands' digital operations, attracting over 200 official luxury brand entries, including major groups like LVMH, Kering, Chanel, Hermès, and Richemont [3] - During this year's Double 11 shopping festival, brands such as Balenciaga, Burberry, and Coach achieved high double-digit growth on Tmall [3]