BTIG's Robert Drbul talks his bull case for Nike in 2026

Company Insights - Nike is undergoing a turnaround under new CEO Elliott Hill, focusing on innovation and brand strength, with expectations for tangible progress by 2026 [1][2][3] - The company faces a $1.5 billion tariff cost but is expected to manage this through effective sourcing and pricing strategies, leveraging its strong brand portfolio [6][7] - The Cortez shoe, a vintage model, is gaining interest, indicating a potential market for retro products alongside innovative offerings [8] Industry Trends - Major sporting events like the Winter Olympics and the World Cup are anticipated to drive consumer interest and sales in the athletic sector, benefiting companies like Nike [9][10][12] - The last World Cup saw a 25% increase in Nike's footwear sales, highlighting the significant revenue potential associated with such events [12] - The upcoming World Cup in the US presents a unique opportunity for the industry, with expectations for increased marketing efforts from Nike [13] Retail Performance - TJX has demonstrated strong performance with a 6% comparable store sales increase, attributed to its experienced management team and effective vendor relationships [4][5] - The company's focus on value and a "treasure hunt" shopping experience continues to resonate with consumers, contributing to its success in both apparel and home categories [5]