要求直播电商明确选品机制

Group 1 - The core viewpoint of the news is the issuance of guidelines by the State Administration for Market Regulation, in collaboration with other departments, aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on the live e-commerce sector [1][2] - The guidelines emphasize improving consumer satisfaction and safety, promoting a shift from quantity to quality in online transactions, and implementing various measures to achieve this goal [1] - Innovative initiatives include supporting platforms to utilize data advantages for on-demand production and encouraging the establishment of Chief Quality Officer roles to focus on quality in algorithms [1][2] Group 2 - The guidelines propose the introduction of a "product digital passport" plan to enhance quality safety verification in key product areas, creating a mechanism for traceability from production to consumer [2] - A national monitoring and early warning platform for industrial product quality safety will be established, leveraging big data and AI for proactive regulation [2] - To address issues like false advertising on online trading platforms, the guidelines will promote the development of national recommended standards for managing live streaming platform services [2]