XIAOMI(HK:01810) Feng Huang Wang·2025-12-12 23:19Core Insights - Xiaomi's automotive division has achieved its annual sales target 40 days early, with cumulative deliveries exceeding 500,000 vehicles, but is facing challenges related to service capabilities and delivery issues [1] Delivery Issues - Customers have reported confusion and delays in the delivery process, with instances of communication breakdowns and unresponsiveness from delivery personnel [2][3] - Specific cases highlight problems such as prolonged waiting times for vehicle pickup and lack of clarity regarding payment processes, indicating a deficiency in the service management system [3] After-Sales Service Challenges - Insufficient after-sales service network has negatively impacted customer experience, with reports of delays in vehicle maintenance and repair due to limited service center availability [4][5] - As of December 2, Xiaomi has established 249 service outlets across 144 cities, which is significantly lower than competitors like NIO, which has 544 service centers despite having a smaller cumulative delivery figure [5] Strategic Responses - In response to service challenges, Xiaomi has initiated a recruitment plan for authorized after-sales service partners to expand its service network, particularly in lower-tier cities [5][6] - Recent personnel changes within the automotive division aim to enhance service quality, with a focus on elevating service to a strategic priority alongside product development [6]