冰雪经济系列报道之三 热“雪”沸腾 冰雪运动助燃冬日消费

Core Viewpoint - The ice and snow sports industry in China is experiencing significant growth, driven by increased participation, improved infrastructure, and supportive policies, leading to a surge in consumer spending and economic development [1][2][3] Group 1: Industry Growth and Economic Impact - The participation in ice and snow sports is projected to exceed 1,875 billion yuan in the 2024-2025 season, representing a year-on-year growth of over 25% [1] - The total consumption at ski resorts reached 786.13 billion yuan, with a year-on-year increase of 12.88% [1] - The establishment of "snow holidays" for students in regions like Xinjiang and Jilin has significantly boosted attendance at ski resorts, with one resort in Urumqi seeing over 20,000 visitors on the first day of the holiday [2] Group 2: Regional Development and Infrastructure - Ice and snow sports are breaking geographical barriers, with southern regions developing various facilities to cater to local populations, such as indoor ski parks in Shanghai and professional ski resorts in Guizhou [2] - The integration of technology in creating year-round ice and snow experiences is enhancing accessibility and participation [2] Group 3: Events and Community Engagement - A total of 160 ice and snow events are scheduled in Hebei this winter, attracting significant visitor numbers and boosting local tourism [3] - The introduction of "sports+" initiatives in Harbin aims to convert event attendance into increased consumer spending through combined tourism packages [3] Group 4: Challenges and Recommendations - Despite the growth, the ice and snow industry lacks a fully developed supply chain and ecosystem, with insufficient domestic production capabilities for high-end sports equipment [3][4] - Recommendations include enhancing the ice and snow manufacturing sector, diversifying event types, and improving public awareness of ice and snow culture to foster broader participation [4]