预见2025：《2025年中国个人冰雪装备行业全景图谱》（附市场现状、竞争格局和发展趋势等）

Industry Overview - The ice and snow equipment refers to various specialized devices, instruments, and supporting products designed for ice and snow sports, covering a full product system from personal sports gear to large facilities [1] - The current market in China has developed a comprehensive system of 15 categories of ice and snow equipment, catering to both competitive and recreational activities [1] Industry Chain Analysis - The upstream of the personal ice and snow equipment industry includes raw material supply, such as metals (steel, aluminum) and fibers (carbon fiber, glass fiber) [2] - The midstream focuses on the manufacturing of personal ice and snow equipment, producing items like skis, ski boots, and protective gear [2][5] - The downstream consists of sales channels, including sports stores, specialty shops, e-commerce platforms, and ski resorts [2][5] Market Size and Growth - The personal ice and snow equipment market in China is projected to reach approximately 8.2 billion yuan in 2024, driven by a significant increase in participation in ice and snow sports [17] - The participation rate for the 2024-2025 ice and snow season among residents aged 18 and above is estimated at 12.87%, with 144 million people engaging in folk ice and snow activities [16] Competitive Landscape - The competitive landscape is characterized by four main categories of companies: specialized ski equipment manufacturers, high-end international brands, outdoor product companies, and those involved in ice and snow tourism [29] - The Northeast region of China, particularly Heilongjiang, Jilin, and Liaoning, is identified as having the richest ice and snow resources, making it a key area for ice and snow sports [26][27] Policy Support - The Chinese government has implemented various policies to support the development of the ice and snow industry, including plans to enhance facilities and services by 2027 and to promote ice and snow sports participation [14][15] - The government aims to achieve a total scale of the ice and snow economy reaching 1.2 trillion yuan by 2024, with a focus on integrating ice and snow sports into broader economic activities [14] Future Trends - The market for personal ice and snow equipment is expected to grow to approximately 18 billion yuan by 2030, with a strong compound annual growth rate anticipated [30]