Sou Hu Cai Jing·2025-12-13 02:30Core Viewpoint - The resignation of WEY brand CEO Feng Fuzhi appears to be a foregone conclusion, with his authority over approval processes being revoked, and his successor, Haval General Manager Zhao Yongpo, already appointed. This leadership change reflects deeper structural contradictions within WEY, a high-end brand closely tied to founder Wei Jianjun's vision, marked by frequent CEO turnover and strategic instability [1][4][15]. Group 1: Leadership Changes - Feng Fuzhi's tenure as CEO of WEY has been characterized by significant growth, with cumulative sales reaching 89,055 units in the first 11 months of 2025, a year-on-year increase of 93.94%, and the brand's average transaction price rising from approximately 150,000 yuan in 2021 to 293,700 yuan [3][4]. - The brand has seen ten different CEOs in nine years, indicating not a lack of talent but rather ongoing strategic ambiguity and concentrated power dynamics [1][2]. - Zhao Yongpo's appointment is seen as a strategic shift, as he is a long-time insider with over 20 years of technical and management experience, expected to better align with the founder's vision and stabilize the brand's direction [14][15]. Group 2: Challenges Faced by Feng Fuzhi - Feng Fuzhi's approach, influenced by his background in consumer electronics, struggled to align with the traditional automotive industry's hierarchical and process-oriented nature, leading to a mismatch in expectations and outcomes [10][12]. - Despite achieving initial sales growth, the high-pressure environment and unrealistic expectations set by the founder created a challenging atmosphere for Feng, who had previously expressed a desire to leave the position [9][10]. - The transition from a focus on channel development to a need for a comprehensive understanding of technology, product, and brand identity highlights the evolving demands of the role, which Feng was unable to fulfill [12][14]. Group 3: Strategic Implications - The leadership change is not a rejection of Feng Fuzhi's contributions but rather a recalibration of strategy, emphasizing the need for a balance between founder influence and market realities [15]. - The automotive industry is shifting towards a focus on technology credibility, product consistency, and brand value, rather than solely on sales channels, indicating a need for a more holistic approach to leadership [12][15]. - The future success of WEY will depend on finding a sustainable path that reconciles the founder's vision with market dynamics, rather than relying on frequent changes in leadership [15].