“媒体+”赋能 千品争流 2025大湾区农交会在穗开幕

Core Insights - The first professional B2B agricultural exhibition in China, the 2025 Greater Bay Area Agricultural Products Trade Fair, was inaugurated in Guangzhou, focusing on promoting agricultural products and rural revitalization [1] - The event attracted over 600 exhibitors, more than 1,000 key buyers, and over 10,000 professional visitors, highlighting its significance as a national-level platform for agricultural product sales and brand enhancement [1] Group 1: Exhibition Overview - The exhibition covers a total area of over 20,000 square meters, featuring four specialized zones: consumption assistance, rural revitalization, green organic landmarks, and origin agricultural product brands [1] - The theme of the exhibition is "Promoting Agricultural Products to Go Global and Supporting Comprehensive Rural Revitalization" [1] Group 2: Product Highlights - Over 2,000 high-quality agricultural products showcasing regional characteristics were presented, including fresh fruits and innovative processed products from various regions [2] - The exhibition featured products like lychee, longan, and banana from Maoming, as well as traditional specialties like Jinhua ham and geographical indication products from Jiangmen [2] Group 3: Market Connectivity - The Greater Bay Area serves as an ideal platform for agricultural products to achieve branding and internationalization due to its vast consumer market and global trade hub advantages [3] - The event facilitated the signing of procurement agreements between large wholesale markets and exhibitors, enhancing supply chain efficiency [3] Group 4: Media Empowerment - The "Media+" approach was emphasized to enhance brand value and activate industry dynamics, aiming to connect local products with broader markets [5] - The exhibition achieved significant media exposure and organized over 10 promotional events for county-level agricultural products, showcasing the potential of local specialties on a larger stage [5]