上海电影总经理戴运：告别“只卖电影票”，深耕IP为核的价值共生产业

Core Insights - The domestic animation film industry is entering a period of accelerated IP derivative development, exemplified by the success of "Wang Wang Mountain Little Monsters" and its extensive cross-industry collaborations [2][3] Group 1: Industry Trends - The trend of leveraging IP for emotional engagement is becoming crucial for consumer decision-making, shifting from traditional film ticket sales to a value co-creation ecosystem centered around IP [3] - The film "Wang Wang Mountain Little Monsters" achieved a box office of 1.7 billion yuan and created over 800 derivative SKUs, with projected GMV for related businesses reaching 2.5 billion yuan by year-end [3] Group 2: Company Strategy - Shanghai Film Group is strategically focusing on IP value extraction as a long-term initiative, with its intellectual property licensing business showing significant growth, achieving revenue of 66.18 million yuan in 2024, a 62.74% increase year-on-year [4][5] - The gross profit margin for the IP licensing business is 90.87%, highlighting its strong profitability compared to traditional film operations [5] Group 3: Future Outlook - The integration of AI technology is transforming the classic IP resource library into a dynamic asset, enabling continuous value generation and innovation [5] - The company aims to utilize AI for digital remastering of classic characters and content re-creation, enhancing emotional resonance and commercial value over time [5]