AIR重构出海范式：破解全球市场增长的新密码

Core Insights - The integration of artificial intelligence (AI) technology with cross-border marketing is providing strong technical support and innovative pathways for companies to accurately grasp overseas markets, optimize brand communication, and enhance local operational efficiency [1] Group 1: AI and Cross-Border Marketing - The "AIR+ Marketing (Overseas)" forum in Guangzhou focused on how AI technology can empower Chinese companies to break through globalization barriers and build an intelligent, efficient global marketing ecosystem [1] - AI is not merely about technology output but involves deep integration with international rules, cultural differences, and user emotions, as emphasized by Chen Zhiqing, Secretary of the Guangdong Provincial Federation of Industry and Commerce [1] Group 2: Industry Development and Challenges - Guangdong, as a hub for the AI industry and the largest foreign trade province in China, is leveraging its advantages to build an "export booster" for AI [1] - The province is developing a "1+3+N" AI industry export work system to help companies better address challenges in technology, market, and compliance during overseas expansion [1] Group 3: Practical Applications and Innovations - AI is injecting multidimensional momentum into overseas expansion, with applications in vertical fields accelerating [2] - The combination of AI and marketing has addressed many traditional pain points in overseas expansion, particularly cultural differences and the complexities of diverse overseas markets [2] Group 4: Corporate Practices and Strategies - Tencent has identified three rigid issues in overseas expansion: compliance requirements, cost and operational efficiency, and infrastructure needs, and has been actively developing its overseas business [3] - The company has summarized five development directions: new content, new applications, new infrastructure, new compliance, and new core [3] Group 5: Ecosystem Development - The establishment of the Guangdong Provincial Artificial Intelligence Industry Association's Marketing Professional Committee aims to create a core hub and resource platform for "AIR+ Marketing (Overseas)" [3] - The initiative includes the authoritative release of the "2025 China Intelligent Marketing Ecosystem Map," providing clear ecological coordinates and practical tools for practitioners to empower the global journey of Chinese brands [3]