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Core Viewpoint - The auction of "Jiu Bian Li," a pioneer in the liquor pre-storage model, highlights the challenges faced by the liquor retail industry, including high costs, low margins, and a significant decline in valuation due to market conditions and management issues [1][2][7]. Group 1: Auction Details - On December 9, "Jiu Bian Li" was auctioned for a total price of 68.4 million yuan, with "Qiongqing City Chuang Dongfang Huake" acquiring 51% of the shares [1][2]. - The auction attracted 26,600 viewers, and the shares were sold at 71% of the market price, reflecting a significant drop in valuation from previous years [2]. Group 2: Financial Performance - In 2024, "Jiu Bian Li" reported a revenue of 1.679 billion yuan, a slight decrease of 3.8% year-on-year, but net profit turned into a loss of 109 million yuan, marking a decline of 470% [7][8]. - By the first half of 2025, revenue further declined to 598 million yuan, a nearly 40% drop, with a loss of 61.55 million yuan [8]. Group 3: Business Model Challenges - The liquor retail industry faces high fulfillment costs and low margins, with a gross margin of less than 15% and a net margin below 3% after accounting for various costs [10][11]. - Liquor consumption has a longer repurchase cycle compared to other consumer goods, making it difficult for the instant delivery model to achieve profitability [12][13]. Group 4: Management and Operational Issues - The actual controller of "Jiu Bian Li," Yu Zengyun, has been implicated in legal issues, leading to a freeze on assets and a significant disruption in financing [5][6]. - The company’s liabilities reached 330 million yuan, with an asset-liability ratio of 74%, indicating a precarious financial situation [6]. Group 5: Future Opportunities - Despite current challenges, there may be opportunities in the liquor retail sector by targeting younger demographics with differentiated services that focus on convenience and experience [15].