“暖冬”烟火盛 潍坊消费兴

Core Insights - The "Three New" consumption strategy is identified as a key driver for economic growth in Weifang, particularly during the winter-spring peak consumption season [1][9] - A series of promotional activities and innovative consumer experiences are being launched to stimulate market vitality and enhance consumer engagement [8][9] Group 1: New Consumption Trends - The "Three New" consumption initiative focuses on new business formats, new scenarios, and new supply, aiming to unlock diverse consumer experiences and enhance the city's appeal [5][6] - The event showcased innovative products such as rehabilitation robots and AR/XR technologies, highlighting the strength of Weifang's consumer supply capabilities [3][5] Group 2: Seasonal Activities and Events - Weifang is organizing 130 key activities, including 70 "Three New" promotional events and 60 major consumption promotion activities, targeting various sectors like ice and snow economy, silver economy, and digital experiences [8][9] - The activities are designed to align with important consumption periods such as New Year's Day, Spring Festival, and Lantern Festival, ensuring a continuous engagement with consumers [8] Group 3: Local Products and Innovations - Local products such as high-quality down jackets, health food items, and unique agricultural products are being highlighted to meet diverse consumer needs [6] - The introduction of locally developed virtual reality devices and smart robots is expected to inject fresh vitality into the consumer market [6]