Visa高管:2026年将是“AI导购”元年
Hua Er Jie Jian Wen·2025-12-13 06:19

Core Insights - The president of Visa's global market group, Oliver Jenkyn, anticipates that "AI-assisted shopping" will become mainstream by 2026 as collaborations between payment giants and AI companies accelerate [1][2] - Jenkyn highlights that while chatbot-based shopping features will be launched in 2025, the real turning point will occur next year, making interactive shopping through platforms like ChatGPT a common practice for consumers [2] - The transition from "AI-assisted decision-making" to a more advanced "Agentic Commerce," where AI robots fully handle payments and purchases, will take time due to consumer psychological inertia [2] Industry Trends - Global payment giants are rapidly positioning themselves to capitalize on the upcoming paradigm shift as consumers turn to chatbots for shopping [3] - Visa is currently in discussions with all major industry players, while Mastercard has partnered with Microsoft, and PayPal has signed an agreement with OpenAI to integrate its digital wallet into OpenAI's chatbot [3]