市场监管总局等部门印发意见 要求直播电商明确选品机制

Core Viewpoint - The article discusses the issuance of guidelines by the State Administration for Market Regulation, in collaboration with other governmental bodies, aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on the live-streaming e-commerce sector [1][2] Group 1: Guidelines and Objectives - The guidelines emphasize improving consumer satisfaction and enhancing the sense of safety in consumption as primary goals [1] - The initiative aims to shift the focus from "large quantity" to "high quality" in online transactions, implementing various measures to achieve this [1] Group 2: Innovative Measures - The guidelines propose innovative measures such as supporting platforms to utilize data advantages for developing on-demand production and sales-driven manufacturing models [1] - Platforms are encouraged to establish a Chief Quality Officer system to guide algorithm logic towards quality enhancement [1] Group 3: Quality Management in Live-streaming - The guidelines require live-streaming e-commerce to strengthen quality management training for marketing personnel and establish a quality-centric selection and training mechanism [1] - A "blacklist" system is introduced to ensure compliance and maintain quality standards in the emerging industry [1] Group 4: Quality Assurance and Monitoring - The introduction of a "product digital passport" plan aims to enhance quality safety verification in key product areas, creating a traceability mechanism from production to consumer [2] - A national industrial product quality safety monitoring and early warning platform will be established, utilizing big data and AI for proactive regulation [2] Group 5: Addressing Malpractices - The guidelines will address issues such as false advertising in online trading platforms by promoting the development of national recommended standards for managing marketing behaviors of live-streaming platforms and operators [2]