浙江发布15个文旅促消费案例

Core Insights - Zhejiang Province's cultural and tourism department has released 15 innovative cases to promote consumption in the cultural tourism sector, showcasing significant achievements in expanding consumption scenarios, enriching product offerings, and optimizing the consumption environment [1][2] Group 1: Consumption Expansion and Product Diversification - The "Come to Zhejiang to Shop" 2025 Douyin Travel Fair has been organized, featuring 235 merchants and over 1,900 cultural tourism products, with 580 cross-city travel routes and 253 popular products offered at discounted prices, creating a diverse and high-quality product system [1] - The event included a comprehensive live streaming system with 650 live broadcasts, generating total sales exceeding 470 million yuan [1] Group 2: Local Resource Utilization and Event Integration - Hangzhou has leveraged concert ticket sales to integrate local tourism resources, launching the "Follow the Concert to Tour Hangzhou" series, which has hosted 87 large-scale concerts with 1.6588 million attendees and ticket sales of 1.18 billion yuan, driving approximately 7.1 billion yuan in overall consumption [2] - Huzhou is developing pet-friendly tourism, establishing 55 pet-friendly scenic spots and over 200 pet-friendly hotels, enhancing the "pet-friendly tourism" ecosystem [2] Group 3: Culinary Tourism and Thematic Experiences - Quzhou has created a new model for cultural tourism driven by local cuisine, establishing the "First Spicy Street in the Yangtze River Delta," which has generated nearly 50 million yuan in direct sales since its opening in July 2024 [4] - The street features various activities and themed routes, enhancing the cultural experience beyond mere dining [4] Group 4: Event-Driven Consumption - The "Zhejiang BA" sports events have activated new opportunities for cultural tourism consumption, with the "Mushroom Warrior" theme market generating approximately 2.8 million yuan in direct consumption during the event [5] - The overall consumption driven by the "Zhejiang BA" events has exceeded 32 million yuan, with a year-on-year increase in visitor numbers of over 14% [5] Group 5: Future Initiatives - The provincial cultural and tourism department plans to release additional innovative cases in various fields for 2025, aiming to further promote innovative practices and reform achievements [8]