2500亿,网红薯片被卖了
3 6 Ke·2025-12-13 08:30

Group 1 - Mars has completed the acquisition of Kellanova, the parent company of Pringles, for approximately $35.9 billion (about 253.4 billion RMB), marking the largest food industry acquisition of the year [1][4] - The acquisition was announced in August 2022 at a price of $83.50 per share, and regulatory approval was granted in December 2023, leading to Kellanova's delisting from the NYSE [4][5] - The merger combines iconic brands from both companies, with Mars CEO Poul Weihrauch emphasizing the opportunity for innovation and reaching more consumers globally [5][6] Group 2 - Pringles, launched in 1968, was the first canned chip brand and gained popularity through unique flavors and marketing strategies [3][4] - Kellanova, which includes brands like Pringles and Cheez-It, was formed after Procter & Gamble sold Pringles for $2.695 billion (about 18.8 billion RMB) in 2012, making Kellanova the second-largest snack company at that time [5][8] - The acquisition will elevate Mars' snack food business revenue to an estimated $36 billion, positioning it as the third-largest player in the global snack industry, behind PepsiCo and Mondelez [8] Group 3 - Mars has a history of significant acquisitions, with over 10 deals completed in the past two years, including brands in the chocolate and pet food sectors [7][8] - The company remains privately held and is one of the largest family-owned businesses globally, with annual sales exceeding $55 billion and over 150,000 employees [7] - The current trend in the consumer sector shows a wave of mergers and acquisitions, with companies adjusting strategies in response to intensified market competition [10][12]