买得真服务好有保障，内需潜力才能得到最大释放

Core Viewpoint - The release of the "Guiding Opinions" aims to enhance the quality of products and services on online trading platforms, with a target for significant improvements by 2030, addressing key issues in product quality and consumer satisfaction [2][3]. Group 1: Objectives and Strategies - The "Guiding Opinions" emphasize a shift from reactive governance to a proactive approach in online trading, focusing on prevention, regulation during transactions, and post-transaction support [3]. - Key consumer demands include ensuring product authenticity, service quality, and consumer protection, which the "Guiding Opinions" address through specific measures [3]. - Measures to ensure product authenticity include strict penalties for counterfeit goods and the implementation of quality safety verification systems [3]. - Enhancing service quality involves establishing online service standards, improving after-sales support, and creating dedicated hotlines for elderly consumers [3]. - Consumer protection is prioritized through the establishment of rapid resolution channels and mechanisms like "preliminary reconciliation" and "one-click evidence submission" [3]. Group 2: Role of Platforms - The "Guiding Opinions" reinforce the responsibilities of platforms as organizers and gatekeepers of online transactions, which directly impacts market health and order [4][5]. - Platforms are required to implement a comprehensive lifecycle management system for quality control, from merchant onboarding to product delisting [5]. - The use of credit evaluation systems to incentivize quality merchants and big data technology to identify risky products is encouraged, promoting a shift from passive management to proactive development [5]. - With the implementation of the "Guiding Opinions," platforms will evolve from mere transaction venues to essential components of consumers' quality of life, facilitating better alignment of supply and demand [5].