锚定国货与银发经济双风口，匠心忠华以系列优势构建全域电商新生态

Core Insights - The company, Xiangxin Zhonghua, aims to illuminate domestic products by leveraging digital supply chain management, a comprehensive product matrix, CPS collaboration, and an efficient store manager system, positioning itself as an industry benchmark with both commercial and social value [1][6] Supply Chain Digitalization - The efficiency and stability of the supply chain are crucial for the platform's competitive edge. Xiangxin Zhonghua has built its own supply chain system, integrating deeply with mainstream ERP systems to ensure data communication, order synchronization, and real-time inventory management among suppliers, the platform, and store managers, effectively addressing common e-commerce issues like supply-demand mismatches and inventory backlog [2] - The platform has established deep partnerships with over 2,000 brand suppliers, creating a robust supply chain network that is extensive, responsive, and reliable, laying a solid foundation for future expansion [2] Comprehensive Product Matrix - The company has developed a diverse product matrix covering essential consumer needs, including food and beverages, household goods, clothing, beauty products, and health supplements, with over 10,000 SKUs available [2] - By focusing on direct sourcing and a full traceability system, the platform ensures quality control and has introduced premium agricultural products, as well as its own brands and customized items, creating differentiated offerings [2] High Efficiency in Sales and Customer Retention - The company boasts a product turnover rate of 98% and a stable customer repurchase rate of 68%, indicating successful category positioning and product performance [3] Effective Store Manager System - The store manager system is a key component of Xiangxin Zhonghua's operational model, serving as a vital link between the platform and consumers. The platform has over 2 million store managers nationwide, supported by professional training to enhance user engagement and conversion rates [4] - More than 100,000 store managers have achieved monthly earnings exceeding 10,000, providing flexible employment opportunities, particularly for the elderly, allowing them to realize their self-worth [4] Strengthening Competitive Edge - The company continues to enhance its overall competitiveness through ongoing technological innovation, multi-channel exposure via over 100 mainstream media outlets and social media platforms, a self-built customer service system for 24/7 support, and the establishment of offline stores in various locations to create a more integrated shopping experience [4] Future Outlook - Xiangxin Zhonghua is committed to balancing commercial growth with social impact, aiming to promote domestic products and create job opportunities while ensuring that quality domestic goods reach households across the country [6]