从餐桌到酒店：广东用“诚信价格”给消费陷阱划红线

Core Viewpoint - The Guangdong Provincial Market Supervision Administration has released a draft guideline on "Integrity Pricing" for the catering, retail, and accommodation industries, aiming to create a fair and transparent consumption environment by addressing pricing issues through clear pricing, regulation of additional fees, and strict control of false promotions [2][6]. Group 1: Catering Industry - The new regulations require operators to clearly display prices through various means such as paper menus and electronic screens, with timely updates on price changes [4]. - A notable innovation is that additional fees like tea service and service charges must be disclosed in advance, preventing unexpected charges at checkout [4]. Group 2: Retail Industry - The retail guidelines specify clear pricing rules, mandating that online operators display prices clearly using text and images, with member and non-member prices shown in the same font size to avoid hidden tactics [5]. - Promotional activities are prohibited from using vague terms like "shocking price" or "value price," and cannot fabricate unverifiable "market prices" for comparison [5]. Group 3: Accommodation Industry - Although accommodation prices are subject to market regulation, the new guidelines set three strict rules: price comparisons must be based on identical service content and transaction conditions, false advertising like "lowest price online" is banned, and prices without comparison information cannot exceed the lowest price from the past seven days [5]. Group 4: Platform Regulation - The guidelines emphasize that platform operators must not infringe on merchants' pricing autonomy and are prohibited from using technical means to enforce false or misleading price displays, aiming to combat monopolistic practices like "forced low pricing" [5]. Group 5: Legislative Intent - The new regulations are based on the "Price Law" and tailored to the characteristics of the Guangdong consumer market, aiming to address issues like high hidden costs and deceptive promotions, with public feedback encouraged to refine the regulations [6].