传茅台将推出控量措施？飞天价格回升

Core Viewpoint - Guizhou Moutai is set to implement volume control measures, including short-term relief and long-term structural reforms, to alleviate financial pressure on distributors and adjust product supply [1] Group 1: Short-term Measures - Guizhou Moutai will stop issuing all Moutai products to distributors until January 1, 2026, after completing prepayments [1] - This decision aims to reduce financial burdens on distributors during a period of tight cash flow, preventing panic selling [1] Group 2: Long-term Structural Reforms - In 2026, Guizhou Moutai plans to significantly cut the quotas for non-standard products, which will help reduce profit shrinkage in distribution channels [1] - Specific non-standard products, such as 15-year Moutai, 1L Flying Moutai, Zodiac Moutai, and Color Glaze Moutai, will see varying degrees of quota reductions [1] Group 3: Market Performance and Financial Updates - As of December 13, 2025, the wholesale price for 53-degree/500ml Flying Moutai is 1,520 RMB per bottle, an increase of 25 RMB from the previous day [2] - The company announced a cash dividend of 23.957 RMB per share, totaling 30 billion RMB, approved by the shareholders' meeting [2] - Guizhou Moutai is actively adapting to changes in the economic landscape and is focusing on market-oriented marketing transformation and brand culture development [2]