Group 1 - Kweichow Moutai has implemented a new volume control policy after its wholesale price fell below the official guidance price of 1499 yuan, aiming to stabilize prices and support distributors [1] - The short-term measures include stopping the issuance of all Moutai products to distributors until January 1, 2026, to alleviate financial pressure during the year-end period [1] - The long-term structural reform plans involve significant reductions in non-standard product quotas, including a 30% cut in the 15-year quota and a 50% cut in the zodiac Moutai quota, with complete cessation of the supply of colored glaze premium Moutai [1] Group 2 - The wholesale price of 53-degree Flying Moutai rose by 20 yuan per bottle to 1500 yuan, with retail prices increasing to around 1530 yuan per bottle, reflecting a daily increase of approximately 50 yuan [2] - The recent price fluctuations are attributed to panic among distributors and the psychological factors of "buying on the rise, selling on the fall," although the sustainability of this price increase remains uncertain [2]
茅台年末出台控量政策,酒商称批价一日大涨50元