Sou Hu Cai Jing·2025-12-13 15:07Core Insights - JD Group is expanding its presence in Shenzhen with the establishment of its second JD MALL in the Bao'an District, set to open for trial operations during the National Day holiday in 2026 [4]. Group 1: Project Overview - The JD MALL in Bao'an will cover an area of 36,200 square meters and aims to enhance the commercial landscape of western Shenzhen by injecting new technological consumer vitality [4]. - The project will feature a diverse range of products, including home appliances, digital devices, furniture, daily necessities, books, and leisure items, showcasing over 200 global brands such as Apple, Samsung, and Skyworth [4]. Group 2: Consumer Experience - The JD MALL will implement a "same price, same service" model for both online and offline shopping, offering various consumer benefits such as VIP one-on-one shopping assistance, brand after-sales support, immediate purchase and pickup services, a 30-day price guarantee, a 30-day return policy, and a 180-day exchange policy [6]. - The mall will also incorporate immersive shopping experiences with technology-driven features like guide robots, AR screens, and VR interactions, providing consumers with cutting-edge technological engagement and global product launches [4][6]. Group 3: Marketing and Events - The JD MALL will leverage JD Group's robust supply chain and brand resources to create a city-level marketing hub, hosting various events during key shopping periods such as 618, Double 11, May Day, and National Day, including celebrity meet-and-greets, live streaming, esports competitions, cosplay events, and music festivals [6].