Jim Cramer Calls Booking Holdings the “Superior Operator” Compared to Expedia

Core Insights - Booking Holdings Inc. is recognized for its resilience in the travel and leisure sector, with a notable 15% gain from its November low, positioning it as a superior operator compared to competitors like Expedia [1] - The company reported a revenue growth of 16% and a 32% increase in earnings per share, driven by strong room night growth in ex-U.S. markets [2] Company Performance - Booking Holdings derives over 60% of its bookings from direct traffic to its booking.com app or website, allowing for reinvestment in advertising across various channels [2] - The company's strategy focuses on fragmented hotel suppliers in ex-U.S. markets, enabling it to achieve scale where competitors struggle [2] Advertising and Marketing Strategy - The emphasis on generating attractive returns from advertising has been a key driver of Booking Holdings' success, which is expected to continue benefiting shareholders [2]