从“土味”到“潮品”，农产品凭什么拿捏你的钱包？答案在这4招

Core Viewpoint - The event "Taste Local Products, Seek New Year Flavor" aims to boost consumption during the New Year and Spring Festival through a combination of policy support and consumer engagement, highlighting a modern approach to agricultural promotion that goes beyond simple sales tactics [1][3]. Group 1: Brand Agriculture - Brand agriculture is evolving from merely selling local products to creating compelling narratives around them, transforming agricultural goods into branded experiences that resonate with consumers [5][7]. - The example of Fengjie navel oranges illustrates how storytelling can enhance product value, linking it to cultural heritage and emotional connections, resulting in a brand value exceeding 38 billion [7]. Group 2: Technology in Agriculture - Technological advancements in agriculture allow for precise customization of products based on consumer preferences, shifting from traditional farming to a model that responds directly to market demands [10]. - The case of Changping strawberries demonstrates how data-driven approaches enable farmers to cultivate specific varieties tailored to consumer tastes, enhancing transparency and trust in the production process [10]. Group 3: Quality Agriculture - Quality agriculture focuses on building consumer trust through transparency and traceability, exemplified by initiatives like "one fish, one code" for full sourcing information [12][14]. - The success of Jin Tang mushrooms showcases how stringent quality control and standardized production processes can elevate local products to national and international markets, creating a billion-dollar industry [14]. Group 4: Green Agriculture - Green agriculture emphasizes environmental sustainability as a key selling point, transforming products into symbols of ecological value and cultural significance [15][17]. - The promotion of Honghu lotus root and black bee honey highlights how narratives around natural origins and traditional practices can enhance product desirability, making consumers feel they are supporting a sustainable lifestyle [15][17]. Conclusion - The "Taste Local Products, Seek New Year Flavor" event reflects a new logic in agricultural consumption, where brand, technology, quality, and green practices work together to modernize and marketize the agricultural sector, igniting consumer engagement and revitalizing the industry [1][3].