京骑启动“英文入境游导游提振计划”

Core Insights - The "English Inbound Tour Guide Boost Plan" has been officially launched by Jingqi, aiming to establish a high-standard, effective training brand for inbound tour guides in Beijing [1][3] Group 1: Program Overview - The plan is centered around the "Dou Junjie National Gold Medal Tour Guide Studio" and includes a year-round systematic advanced course curriculum [1][3] - The course design moves away from traditional theoretical teaching, introducing a "thematic deepening + immersive scene" offline communication model [3] Group 2: Cultural Experience Focus - Starting in 2026, the program will focus monthly on a core cultural theme, such as exploring the craftsmanship of cloisonné at the enamel factory and understanding the heritage of century-old brands in Duyi [3] - The initiative aims to transform the role of tour guides from "sightseeing narrators" to "designers of cultural experiences" and "empathizers of Chinese narratives" [3] Group 3: Required Skill Sets - Dou Junjie emphasizes the need for international tour guides to develop a composite capability system known as "three hard and four soft" skills [5] - The "three hard skills" include solid language proficiency, extensive interdisciplinary knowledge, and exceptional personalized service [5] - The "four soft skills" focus on becoming a resonator of industry development, an empathizer for tourists, a practitioner of Chinese narrative methodologies, and a pioneer in resource integration and value creation [5]