从SKP到荟聚 顶流商场密集寻找“合伙人”：实体零售新赛道在哪

Core Insights - In a strategic move, Ingka Centers announced a partnership with Gaohe Capital to establish a real estate fund, focusing on three Huiju experience centers in Wuxi, Beijing, and Wuhan, pending regulatory approval in China [1][2] - The sale of these high-quality assets reflects a broader trend in the industry, where premium commercial properties are increasingly being put up for sale, raising questions about the underlying market dynamics [1][4] Company Overview - Ingka Centers, part of the Ingka Group, operates under the "Huiju" brand in China and has invested over 27 billion RMB in developing ten experience centers and three office projects since entering the market in 2009 [2] - The company plans to open new Huiju centers in Xi'an and Shanghai in 2024, with the Shanghai project being the largest single investment globally at over 8 billion RMB [2] Market Dynamics - The partnership with Gaohe Capital signifies a shift from asset ownership to asset management, indicating a structural evolution in commercial real estate development towards a model focused on operational efficiency and community engagement [4] - Recent sales of premium assets, including those of Intime and SKP, suggest a recalibration of the valuation framework for traditional retail models, as these entities struggle to transition from mere shopping venues to lifestyle centers [4][5] - The future of physical retail is expected to diverge into two paths: one focusing on experiential lifestyle platforms and the other on community-centric spaces, while traditional department stores may face significant market challenges [5]