Core Viewpoint - The company has successfully transformed traditional culinary skills into a thriving business, contributing to local economic development and community prosperity through innovative practices and collaboration with local farmers [1][2][3]. Group 1: Business Development - The company started with a small 70-square-meter shop specializing in lamb feet, which initially struggled but later saw daily revenue increase from 400 yuan to 2,000 yuan within a year [1]. - In 2016, the company was established to combine traditional skills with modern food processing, leading to the development of over 20 new products, including spicy lamb tripe and mustard lamb [2]. - By 2019, the company expanded its lamb restaurant to 1,000 square meters, achieving peak daily revenues exceeding 60,000 yuan [2]. Group 2: Community Engagement - The company established a black goat breeding base covering over 200 acres in 2020, implementing a "company + base + farmers" model to support local farmers with breeding stock and technical guidance [2]. - More than 100 local households are now involved in goat farming, with each household potentially increasing their income by over 30,000 yuan annually [2]. Group 3: E-commerce and Market Expansion - The company began exploring e-commerce in 2018 and formed a professional team in 2023, achieving nearly 10 million yuan in online revenue this year [3]. - The company not only sells its own lamb products but also helps local farmers sell other mountain goods, thereby increasing their income [3]. Group 4: Future Aspirations - The company aims to build a standardized supply chain to enhance its brand and strengthen local industries, ensuring that more community members can benefit from economic growth [3].
重庆市秀山县农村致富带头人陈天培：羊脚“踢”出新天地