Group 1 - The core viewpoint of the articles highlights the transformation of China's film industry from a traditional box office economy to a diversified consumption ecosystem, which is now a significant driver of consumption and economic growth [1][3] - Various activities such as "traveling with movies," "tasting food from movies," and "exploring China through films" have been launched this year, enhancing the "ticket root economy" and unlocking full-scene experiences in travel, shopping, dining, and accommodation [1] - Popular movie filming locations have become major tourist destinations during holidays, with places like Qingdao Oriental Movie Metropolis and Hengdian World Studios converting movie traffic into tourist footfall [1] Group 2 - The market for movie-related derivative products is booming, with over 800 licensed derivative items from the film "Wang Wang Mountain Little Monster" and more than 140,000 merchandise sold from "The King's Avatar 2" across 1,000 themed cinemas and online stores [3] - The concept of "movie+" has become a normalized operational thinking in the Chinese film market, indicating a shift from viewing films solely as standalone works to recognizing them as starting points for broader economic engagement [3] - The president of the China Hong Kong Film Research Association, Sun Xianghui, emphasizes that films are now seen as a significant engine of national economic soft power, integrating them into the larger scope of the national economy [3]
“电影＋”消费链不断延伸 多元消费市场火爆
Yang Shi Wang·2025-12-13 23:14