Core Viewpoint - The price of Moutai liquor has significantly increased, with the price for the 2025 Flying Moutai rising to 1580 yuan per bottle on December 13, after multiple price adjustments throughout the day. This surge is attributed to potential changes in the company's strategy for 2026, particularly regarding dealer policies and product distribution [1][2]. Company Insights - Moutai's price for the 2025 Flying Moutai rose from 1490 yuan per bottle on December 12 to 1580 yuan by the evening of December 13, indicating a strong upward trend in pricing [1][2]. - The company has indicated that its product distribution will depend on market capacity and aims to maintain channel resilience and market stability [1][3]. - Moutai plans to manage production capacity carefully, with a focus on balancing short-term and long-term goals without compromising market principles [2][3]. Industry Trends - Recent government policies aimed at boosting consumption include a plan to enhance the supply-demand match for consumer goods, which may positively impact the liquor industry [4]. - Analysts suggest that the liquor industry is entering a phase of rapid performance clearing, with expectations of a weak recovery in demand as policy pressures ease [5]. - The liquor sector is currently at a low valuation, with clear signals of a bottoming out, making it an attractive opportunity for investment [5].
飞天茅台酒一天内4次上调价格,发生了什么?