一天多次涨价还断货！飞天茅台批价逼近1600元关口，经销商称茅台推出控量政策

Core Viewpoint - Guizhou Moutai has implemented a volume control policy to alleviate financial pressure on distributors, which has led to a significant increase in the prices of its products, particularly the 25-year Flying Moutai. Group 1: Price Changes - The price of 25-year Flying Moutai has surged nearly 100 yuan over two days, reaching close to 1600 yuan per bottle as of December 14 [1] - On December 12, the price of 25-year Flying Moutai fell below the official guidance price of 1499 yuan but rebounded to 1500 yuan on December 13 [1] - As of December 14, the wholesale reference price for 25-year Flying Moutai was reported at 1570 yuan for scattered bottles and 1590 yuan for original boxes, reflecting a 70 yuan increase from the previous day [1] Group 2: Volume Control Policy - Guizhou Moutai has introduced a short-term volume control policy that includes halting the distribution of all Moutai products to distributors until January 1, 2026 [3][4] - This policy aims to reduce the financial burden on distributors during a period of tight cash flow, preventing panic selling [4] - In the long term, Moutai plans to significantly cut the quotas for non-standard products starting in 2026, which will reduce the supply of products that diminish distributor profits [5] Group 3: Market Reactions - Distributors have reported that the retail price of 25-year Flying Moutai has risen above 1750 yuan per bottle, with some distributors running out of stock [7] - The volume control policy is seen as a short-term benefit for distributors, as it has created a "buy high, not low" mentality among customers, leading to increased orders [7] - The overall white liquor industry is still undergoing a deep adjustment, with Moutai's chairman emphasizing the importance of balancing short-term and long-term strategies without sacrificing long-term development for immediate gains [7] Group 4: Industry Context - In contrast to Moutai's volume control policy, Wuliangye has announced a marketing incentive policy that will lower the invoice price for distributors starting in 2026 [8] - The white liquor industry is currently in a "corporate endurance period," with financial pressures evident over the past four quarters, but there are signs of potential recovery as performance stabilizes [8]