KWEICHOW MOUTAI(SH:600519) Cai Jing Wang·2025-12-14 05:55Group 1 - The core viewpoint of the news is that the new quantity control policy by Kweichow Moutai has led to a significant increase in market prices for its products, with reports of prices rising over 150 yuan per bottle in certain regions [1][2] - Following the announcement of the new policy, the wholesale price of Moutai in Tianjin has surged to 1,630 yuan per bottle, reflecting a two-day increase of over 150 yuan [1] - The retail price in some Beijing smoke shops has returned to 1,680 yuan per bottle, indicating a broader impact on the market due to the price adjustments [1] Group 2 - Kweichow Moutai's short-term measures include halting the distribution of all Moutai products to distributors until January 1, 2026, to alleviate financial pressure on distributors during a tight cash flow period [2] - The long-term structural reform plan involves a significant reduction in the quotas for non-standard products, with specific cuts of 30% for 15-year and 1-liter Flying Moutai, and a 50% reduction for Zodiac Moutai, while completely stopping the supply of colored glaze premium Moutai [2] - Although distributors still have a profit margin with a purchase price of 1,169 yuan per bottle compared to the market price of around 1,600 yuan, the overall cost for distributors remains high due to the inclusion of various products in their quotas [2]