2025普惠金融报告｜金融促消费，“大力出奇迹”

Core Viewpoint - The article emphasizes the importance of financial services in stimulating consumer spending and addressing the current challenges in the consumption market, which faces both demand and supply-side issues [1][4]. Group 1: Demand and Supply Challenges - On the demand side, macroeconomic fluctuations and unstable income expectations have led to a widespread reluctance to consume among consumers [4]. - On the supply side, there are gaps in financial services within the consumption sector that fail to adequately meet market demand [4]. Group 2: Financial Services as a Solution - To expand consumption, it is essential to increase residents' financial capacity, which includes enhancing property income and providing sufficient financial support for consumption [4]. - Financial promotion of consumption is deemed a necessary measure for expanding domestic demand, requiring increased resource investment from financial institutions and targeted policies from regulatory bodies [4]. Group 3: Policy Coordination - A collaborative mechanism has been established at the policy level, where monetary policy provides liquidity and guidance, while fiscal policy directly reduces the costs of consumption and financial services through subsidies [2]. - Industry policies focus on key areas such as consumption upgrades and elderly care, effectively avoiding policy isolation and creating a multiplier effect to alleviate the reluctance to consume [2]. Group 4: Precision in Financial Policies - The article highlights the need for precision in financial policies to ensure that funds are effectively directed towards consumption rather than being diverted to savings or debt repayment [7]. - Specific subsidies or interest-free loans tied to particular consumption scenarios can significantly enhance the efficiency and impact of financial policies [7]. Group 5: Evolving Consumer Perspectives - Financial services should also play a role in guiding consumer attitudes, shifting the focus from merely satisfying desires to creating value [8]. - The development of financial products such as mortgages and consumer loans enables individuals to realize their consumption needs earlier, thereby enhancing their ability to achieve wealth aspirations [8]. Group 6: Quality Over Quantity - The strategy for promoting consumption is evolving from a focus on sheer volume to a greater emphasis on the quality, structure, equity, and sustainability of consumption [8]. - This shift reflects the necessity for financial services to support the real economy and contribute to the sustained recovery of consumption, ultimately aiding in high-quality economic development [9].